Project Trade is the Pet Professional Guild's International Advocacy program that promotes the use of force-free equipment for pets by asking pet owners to relinquish choke, prong and shock collars and any other devises that are designed or function to reduce behavior through pain or fear. Project Trade is designed to give pet owners incentives to seek Pet Professionals who will exchange aversive training and pet care equipment for alternative, more appropriate tools and educational support. It is the Pet Professional Guild's position that effective humane animal training and pet care procedures lay the foundation for an animal’s healthy socialization and training and helps prevent behavior problems. We believe that the general pet-owning public deserves affordable access to transparent, competent and accountable pet behavior and care professionals. Pets deserve to be cared for, managed and trained in a nurturing and stable environment.